Explains the behavioural element of first and business class passengers is that they have a association of being in the higher classes. Some stakeholders are more involved than others. This allows you to easily see who can influence your project and how each person is related to the other. Lastly, the paperless operations which have been embraced by this company have ensured that the travellers have an easy time when it comes of preparation for travel as well as when it comes to the management of any eventualities which might arise (Ballesteros 2007). This implies that it is important to consider the fact that strategy is crucial when it comes to this industry. Improving CSAT across the whole customer journey. 2. 2. 1. Explains that british airways is committed to actively promoting diversity and understanding. So, here, I want to share with you my favorite 6 Stakeholder A. Explains ba's approach towards corporate social responsibility on social is that it has decided to enable up to 500 applicants in a year to realize their dreams through the london 2012 great britain program. I found the analysis reports of SWOT & PESTLE.com very comprehensive and insightful. Its headquarters are located at the London Luton airport, UK. The focused network strategy can be summarised as follows: easyJet recognises that the continued evolution of our product portfolio represents a significant opportunity to build on spend per customer, delivering enhanced sustainable returns. Cuts down my effort to surf through heaps of redundant data.-Alexandra MookiMajor in Business Administration, Carnegie Mellon University, This website has an amazing support team. Opines that owners would want a successful charity that receives donations to help them be successful. Stakeholder maps provide four different types of value: 1. Currently, this company operates and boasts of carrying more passengers within Europe than the British Airways. The database is updated daily, so anyone can easily find a relevant essay example. Prevent costly roadblocks later in the project cycle. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. EasyJet has been able to build a successful low-cost model because of the 15% reduction in emissions and fuel consumption from new generation aircrafts and the significant increase in cost savings from 107 million pounds in 2018 to 139 million pounds in 2019. 2. analyze stakeholders by impact and influence. Analyzes how easyjet has a few stakeholders who influence the company's decisions, such as customers and employees. Describes the roles of key players like owners, board of directors, and staffs. 3. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Cites enberg, d (2005, sept. 15). I have a background as a Developer and Technical Architect. Strong operational efficiency leading to a low-cost model. One of the best things about easyJet is its refund policy. This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. easyJet holidays is on track to meet the medium-term target of 100m+ PBT. Within an enterprise, stakeholders may also include managers and staff. Opines that trade unions would want easyjet to keep within their employees' rights by paying them their correct wage and treating them with respect. An almost-universal characteristic of air travel is that customers do not fly for the sake of flying; the destination is the important element and the travel is a by-product, a means-to-an-end that involves the necessity of an aircraft that gets the customer from point A to point B. if the negotiation fails, the situation usually culminates in a strike. easyJet aims to deliver a seamless and digitally enabled customer journey at every stage and is continuously working to enhance the customer experience. Key Performance Indicators (KPI's) Report. : MIT Press, 1962) Stakeholder mapping is a way of organizing all of the people who have an interest in your product, project, or idea in a single visual space. I wrote an article with 20 Stakeholder Analysis techniques. Protect and build on easyJet's strong brand, Provide an easy and reliable customer experience. Home; About Us; Get Involved; Contact Us; who are the stakeholders of easyjet This report is shared in order to give you an idea of what the complete Digital Marketing and Social Media Strategy Analysis Report will cover after purchase. Explains that jerram, r., and riley, g. (2006), externalities - government policy options. A business is found to be polluting a local river. Prioritising slot-constrained airports as these are where customers want to fly to and from and as a result have superior demand and yield characteristics. However, given the nature of the market and the shortage of other options in Europe, competition is likely to intensify. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Explains that oligopoly is when select firms dominate a select market, and the action of one producer affects the influences of other producers. Through these strategies, the airline will be in a position of establishing the right framework of bringing positive results at the end of the plan. 3. This ration may appear to be simple but disaggregation of the same into various components gives a detailed picture of major players of the rate of return on equity capital. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. The company has shown growth in the existing market whereby it has managed to outdo airlines such as the British Airways in terms of local numbers. The Y axis represents the spectrum of involvement from high at the top to none at the bottom. During the financial year 2007/2008, this company recorded a profit of 2.3 million pounds. Southwest Airlines: Organizational Culture, Collective Bargaining Vs Collective Bargaining, Collective Bargainingning: The Banning Theory Of Collective Bargaining, Key Stakeholders Investment in British Airways. The global low cost airlines market was valued at $155.02 billion in 2016, and is projected to reach $440.46 billion by 2030, growing at a CAGR of 10.4% from 2022 to 2030. Protecting and building brand awareness and consideration. 1. This core business entails many aspects which include ticketing, marketing, planning and sales. The x-axis represents the level of influence or power of the stakeholder over the success of your project. Investing in new generation fleet to replace older types drives economic value, lowering fuel and maintenance costs. And lastly, flexibility, this refers to the ability to change operations (Jones 2005 ). Argues that ryanair should assume the annual report valuation of 3.95 billion best captures the economic value of the firm. first and business class travellers are discerning to different levels of quality between airlines and can voice strong opinions. they understand the importance of workers doing their duties in conducive conditions, but they champion for the rights of employees against management unjust exploitation. Explains that suppliers would want easyjet's business to gain profit and popularity as this would mean that they would need to buy more of their products. Do you want us to design a market survey or write a market research report as per your specific requirements? Analyzes how the valuation model utilizes an increase in passengers in line with the stated capacity and assumes the fares are constant. The airline is currently the second largest budget airline in Europe based on passenger count and seventh largest airline in the world. in some countries, they are heavily one-sided, only taking into consideration rights of employees. According to this airline, this airlines ROCE indicates a very steady company. In this case, EasyJet is a company which has demonstrated several strengths which have made it to stand out. Explains that ryanair's accounting value is 1.46 billion based on the information provided in 2004 financial statements. Explains that hicksian's model reckons the time frame in which a strike has to last in order for the parties to reach concession in terms of the wage rate. Stakeholders are individuals, teams, agencies, and partner organisations. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. food companies also depend on them as they operate on over 800 routes. The first challenge, when seeking to manage your stakeholders better, is to identify them. Numerator is obtained after meeting dues of all claimants of contractual dues. Upgauging the fleet enables easyJet to improve competitiveness on costs. Strategy Development and Communication Using organization vision and strategy, senior management must substantiate communication for transformation and the need for change. But the numerator is affected by various factors such as profitability of sales, assets turnover, and financial leverages. 2020/21 Voluntary National Review (VNR) countries and another for all stakeholders.1 The report offers analysis, reflection, and recommendations across a range of themes, clustered around these key findings: (1) Partnerships with stakeholders are vital to SDG implementation in the context of the COVID-19 pandemic; stakeholders are making important and diverse . Note: the Y axis intercepts at the mid-point of the X axis. easyjet stakeholder mappingchicago religious demographics. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Furthermore, the expected growth patterns which have been developed by the IATA estimates that the European scheduled passengers are likely to grow. Describes the living wages at the port of oakland at http://www.iir.berkeley.edu/livingwage/pdf/portoak.pdf. Increasing automation driving self-service capabilities for customers. 1. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. This report is shared in order to give you an idea of what the complete Subsidiaries, Partnerships and Collaborations Report will cover after purchase. Our approach - Thomas Cook Group Thomas Cook Group consults with a wide range of stakeholders, individual and organisational, on sustainability matters. Explains that public employees voice their grievances to their leaders, who in turn sit down with the employer or government representative for negotiations. Explains that there are unions in almost every conventional business, from engineering to banking, nasa to us airlines. It is also listed in the London Stock Exchange. easyJet has a cost advantage over its major competitors on the primary network that it operates. easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF. EasyJet-Airbus MoU regarding research project on electric and hybrid aircraft, 1. A stakeholder is anyone who has a claim in some way to a company's products operations markets industry and outcomes (Ferrell Fraedrich Ferrell 31). the company offers advice, guidance, information and support for managers and colleagues relating to the latest discrimination laws. the increased passenger traffic is a result of lower fares and fair macroeconomic conditions. The way in which the organization secures, deploys and utilizes its resources will determine the extent to which it can successfully pursue specific performance objectives. This report is shared in order to give you an idea of what the complete Technology Landscape and Outlook Report will cover after purchase. Recommends that all but essential public employees should be allowed to strike like their private-sector counterparts. Passengers have confidence in the airlines security measures. (Figure 1.1) is a representation of some of the multifaceted relationships between BP and its publics/stakeholders. Ballesteros, JSA 2007, Improving air safety through organizational learning:consequences of a technology-led model, illustrated edn, Ashgate Publishing, Ltd., New Jersey. Continuing to develop our revenue management capability such as enhancements to our pricing algorithms. Most EasyJet Topics to Write about. Posted by July 3, 2022 keto crab rangoon with mozzarella cheese on who are the stakeholders of easyjet July 3, 2022 keto crab rangoon with mozzarella cheese on who are the stakeholders of easyjet All rights reserved. Opines that trade unions would want the charity to treat their volunteers with the same amount of respect as theyd treat them as permanent employees. Being low cost, driving efficiency and investing only where it matters most to our customers and our people. This essay on EasyJet Companys Strategic Analysis and Marketing was written and submitted by your fellow Identify your stakeholders . Figure 22: Balance scorecard (a) for . Their experience helps a project avoid pitfalls and getting their help builds stronger relationships. The four-part table or simply four quadrants are used to categorizes them, which fall into two categories one category is the stakeholder's interest, and the second one is the stakeholder's influence in the . (2011) uses the bar calculation to determine the cost of agreeing to the offer of the other side over the costs of disagreeing with offer. they are usually due to workers and employers failing to agree on issues regarding salary/wages increase and improvement of working conditions. Run projects smoothly with stakeholder mapping. These include the emerging technological trends in the market. These should include practices and policies which are in line with the company mission. External and internal environment : The company operating environment Airline industry is one of the industries which are characterized by challenges which are dynamic. Links to a report on the increasing number of travel agents. if they lose recognition, it would also decrease recognition for their sponsor. From engineering to banking, NASA to US Airlines, there are labor unions that represent the employees or workers while acting as a bridge between the labor force and the administration. Creating a stakeholder map: step 1. False. References for EasyJet PESTEL / PEST Analysis. Impact of Covid-19 on the economy and airline industry, 1. Introduction and History. The company has been strengthening its brand value by offering affordability, easy and enjoyable travel to both its customer segments, leisure and business. Modul ke-3 ini akan dilengkapi dengan materi teknik stakeholders mapping seperti The Participation Planning Matrix, Bases of Power and Directions of Interest Diagrams . for only $11.00 $9.35/page. student. Home; About. 3.2. Analysis, Pages 18 (4448 words) Views. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. brand reputation, economy of scale, and cost control are key success factors of ba. Opines that local and national communities would prefer businesses that were noisy or caused a lot of pollution. EasyJet is a British low cost airline company that flies both domestic and international routes. 2008 2007 Change. Are you looking for a report which is not covered on our website? For different referencing styles and detailed guidelines, please click here. Stakeholder mapping in 4 steps. . This implies that the company was able to launch into 644 destinations within that span or period of time (Jones 2005 ). This companys airplanes fly to the less crowded airports of smaller European cities and prefer the secondary airports in the major cities. professional specifically for you? easyjet stakeholder mapping. Modern aircraft fleet with unparalleled network. This increased competition and consequently more people began using air travel as their preferred mode of travel. As an airline, EasyJet seems to be well placed in the kinds of services and products it is providing (Ahlstrom & Garry 2009). 3. Opines that jet2 must capitalise on customer trends by flying to more destinations within europe. To make the connections and associations between stakeholders tangible by visualising them. Explains that airlines say jobs at stake if fee hike approved. Furthermore, the profitability of this industry depends on the business strategies which will be laid out by airline companies such as the EasyJet. By innovating in myriad ways, the company has been able to save costs and pass those savings along to its customers. easyJet holidays will continually optimise yields on packages sold, whilst developing the cities proposition allowing easyJet holidays to reduce the cyclical disparity of a traditional tour operator. EasyJet maintains expectations as it improves cost performance - https://www.sharecast.com/news/news-and-announcements/easyjet-maintains-expectations-as-it-improves-cost-performance--6841498.html Explains that there is no clear classification of the airline industry because it serves a broad purpose. Lastly, changing market tastes affect the market trends. Analyzes how qantas promotes tourism by broadcasting the same television and print advertisement to both international and domestic customers with iconic images of australia. EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. IvyPanda. Explains that the valuation model assumes an increase in passengers, which increases the load factor to almost 90%, creating a higher future revenue stream, resulting in higher margins when compared with the other valuations. Development and justification of an Easy Jet strategy map. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. The concept of easyJet is based on the belief that demands for short-haul air . It is worth mentioning that due to this increase in demand of air travel, major airlines opted to reinvent the wheel. 1. The second table gives highlights on the financial status of the company in the year 2012 and the anticipated financial aspects in the year 2013. In addition, a stakeholder analysis can help you: Gain more support and resources. We do not share your information with anyone. Explains how the model was generated using per-passenger revenue information for simplicity and clarity. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. Furthermore, the airlines location also bolsters the efficiency with it has (Mayer 2007). Through the Stakeholder Analysis will be identified those groups and individuals that will ultimately affect or will be affected by the process and outputs of the project Inter Ventures. Explains that to calculate the valuation of ryanair, future revenues and costs, as well as the firm's current accounting value, must be calculated. In this case, there is no cut throat competition among the supplier of these airplanes. Stakeholder analysis is the systematic identification, evaluation, and prioritization of everyone who can influence, or has an interest in, a project, program or business. This has dented its ability to effectively compete in the European airline industry. Opines that governments want easyjet to keep within their legal rights as a business and for them to pay taxes. 92% of union workers have job-related health coverage versus 68% of non-union workers. duquesne basketball staff; hubble homes amethyst; dangerous animals in seychelles The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. <br><br><br>Specialities/Key skills: <br><br>Logistics & Supply Chain - Distribution & Network design, Strategy, Critical thinking, Business Analysis, EXIM and Customs clearance, Change management, objective & data driven decision making, stakeholder management and communication, problem solving, PRINCE2 project management, risk analysis, direct and indirect people management, advanced excel | Learn more about Vamsi Krishna Paradarami's work . For instance, in . Widely used in project management, stakeholder mapping is typically performed at the beginning of . The company has been able to deliver the ongoing savings because of its strategic cost reduction programmes including cost reduction projects for all cost lines and fuel & FX hedging programmes, fleet programmes that include fleet up-gauging and modern aircraft fleet, and operational resilience programmes involving data initiatives, schedule refinement, standby aircraft and first wave efficiency. A stakeholder mapping (further on abbreviated as SM) is a new name for an old practice and a technique that was performed from the beginnings of business practice, perhaps even from the beginning of a mankind. It also involves picking and deciding the best communication techniques throughout the groups and how to involve them to their optimum level. Some of the strategies which have been synonymous with this company include maintaining and promoting a people friendly company culture, providing leadership to dynamic workforce, helping the community and charitable programs to get better results, ensuring suppliers optimize their energy usage and materials management and finding practical solutions to eliminating waste. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you for only $11.00 $9.35/page. This is because of the high costs which are associated with running the airline. Jones, L 2005 , EasyJet: the story of Britains biggest low-cost airline, Aurum, London. In some countries, unions are heavily one-sided, only taking into consideration rights of the employees. Your company's leadership team, for example, is usually very invested and very influential when it . the airline industry's inflation or deflation is a direct result of market conditions and is affected by all externalities. For instance, in 1992, following the expansion of the European Union, there was an increase in the airline destinations. Explains that employers want to coordinate the behaviour of their member policies during negotiations with trade unions or government bodies. The classic airline model consists of First Class, Business Class and Economy, and the demographics that make up the classes have both similarities and differences to the other classes. In the recent past, the airline has been carrying out an evaluation regarding its fleet. This is based on the mission statement which informs the mode of operation of the airline (Jones 2005 ). By introducing the 'no-nonsense' theory to the European market, after its deregulation in 1992, easyJet did prove power by increasing . All stakeholders want the business to succeed and are dependent on each other to make this happen. These aspects include the ability to change the volume of production, the ability to change the time taken to produce, the ability to change the mix of different products or services produced and lastly the ability to innovate and introduce new products and services. Helping the disruptive build impactful companies. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. However, with the gradual privatization and deregulation of the airline industry, there was a marked increase in the stakeholders in this industry (Barnes 2008). The plans are underway to increase the fleet of this airline. Explains that trade unions want to protect the rights of employees in a business. Explains jet2's home website, where bookings and timetables can be made, and the companys mission statement, background information and aims for the future. Compares the median weekly income of full-time wage and salary workers who were union members with non-union workers. The risk of entry by potential competitors In essence, the airline industry is placed in a position where there is a potential new entrant into the industry. Customers - they would want cheap flights that are comfortable and safe. Conclusion 17 7 . Identify the stakeholders. All rights reserved. Euromonitor (2018), "Transportation Sector Analysis ", Published in 2018. Consequently, the airlines got the chance to expand their routes and fly across the continent (Belobaba, Amedeo & Cynthia 2009). Explains that airlines use a formula of combining their yield and inventory costs to determine ticket prices. Figure 9: EasyJet positioning on strategy map Source: Own creation & Appendix 1-4 We can see that perception of consumers matches the way Easyjet perceives a business and leisure offering average quality at a low price, as compared to its various competitors who provide high quality at a high price. This ensures the customers are satisfied with the nature of operations which are in progress. The y-axis represents the interest in or impact of your project on a stakeholder. why did loretta devine leave a different world. Copyright 2023 - IvyPanda is operated by, Continuing to use IvyPanda you agree to our, EasyJet Companys Strategic Analysis and Marketing. The following stakeholder mapping example explains the primary aspect needs to be considered for stakeholder analysis. Competition is stiffening in the airline sector. It is important to note that the economy is gradually stabilizing in Europe which implies that the number of short distance is likely to increase. Updated: Feb 28th, 2023. Competition: Regulation permitted the entrance of start-up carriers, which, when combined with the excess capacity and the potential for high returns, has led to increased competition. Page 8 of 50 - About 500 Essays Powerful Essays . Explains that unionized workers experience less of a sense of partnership and trust with their supervisors, according to gallup and healthways surveys. This is because a strong brand name ensures that the airline has got strong incentives to lure and keep their customer. That is in the event that the political and legal environment does not sustain the plans. people flying for pleasure are not being forced, so leisure travel would be considered excludable. their diversity team provides training and advice on discrimination law. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. Explains how the power/interest matrix can be applied to analyze the stake holders in british airways. easyJet will maintain its advantageous cost position through continued cost action. Defines competitive advantage as anything that gives an organization an edge over its competitors in the products it sells or the services it provides. al. Opines that unions have an unfair advantage in lobbying politicians in all levels of government. The companys activities are aimed at offering international air transportation. the european union's open skies agreement allowed competitors to serve routes that were considered property of certain airlines. Zoom in and focus: You could use the tool to evaluate your competitors from your customer's perspective. This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase.