You can also type facebook.com/ads/audience-insights in your browser to go there directly. Facebook Audience Insights is a free analytical tool in your Ad Manager that lets you learn more about your target audience. Certification. So you can see different results for different (but related) audiences. My personal recommendation, though, is to do your own research too. First, find Audience Insights under Analyze and Report in your Business Tools menu. Facebook Audience Insights, used wisely, helps you connect your brand directly to your customers. Facebook enabled us to launch our next-generation device successfully by helping us define our target market, and tell our story with useful tools like video and carousel ads. Think of this insights exercise as a process, versus an event. The more customer insights you have, the better you’re equipped to deliver meaningful messages to people. That’s why marketers need to learn about their social media audiences’ preferences and try to develop appealing and effective methods of communication. It is mostly used to bring in more traffic and to convert a large number of viewers into buyers. People-first analytics Get to know the people who care about your business. I bet you’ll come up with better notions than that. Trusted by employees at 800+ of the Fortune 1000. Got Batman action figures to make, sell, and ship? That’s a bit of work you did to develop your Facebook audience insights custom audience. But there are others, too, that would be consistent with my target audience (Mari Smith, Social Media Today, Amy Porterfield, and DigitalMarketer to name a few). Vous pouvez donc créer du contenu pertinent et trouver plus facilement des personnes similaires à celles de votre audience actuelle. List of interests with CPC/CPM cost. And now you know who to target. The Facebook Audience Insights tool is built in to Facebook Ads Manager and is used by many advertisers to analyse demographics and likes of their audience. Create and launch campaigns, monitor results, and optimize performance to get the most out of your ad budget. Improve your confidence, capabilities, and performance as a Facebook advertiser. A website custom audience matches people who visit your website with people on Facebook. Visão geral de … These are the powerful things that you can discover with Audience Insights. For your Batman action figures audience, Android is the device of choice for accessing Facebook. That’s just how it is with Facebook. Now this is interesting. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Prepare for 2021 with new gaming audience insights Sponsored article: Facebook's vertical research manager Stephen Gray shares data on how the games industry differs in 2021 Play with this, and watch what happens with the graphs as you learn and refine and understand. Audience Insights also helps you discover and reach more qualified people like the ones in your current audience or niche for your marketing campaigns. How do you find those who are most likely to act on your ads? Información general sobre datos demográficos Demographics overview. It’s actually changed very little since then, other than the things that went away. Access Audience Insights First, find Audience Insights under Analyze and Report in your Business Tools menu. Follow the steps to create your ad on Facebook. Facebook Audience Insights (FAI) shows you aggregate information for three groups: This will help you create more meaningful content. It provides aggregate information about people who’ve liked your Page (and Facebook users in general) to enable you to create more meaningful relationships with your audience on Facebook through conversations and posts. Facebook is one channel to interact with your audience. Or building your brand across the web? You might see overall conversions drop as you create more ads. Calculated as (Impressions/Reach), Frequency is a Facebook ads metric that measures the average number of times users have seen your ad. Oohlala. You need to dig deeper than knowing just age and gender of your followers. Tags: Facebook Ads How To, Facebook Advertising, Facebook Audience Insights. Facebook Audience Insights is a tool that helps you learn information such as demographics, purchase habits, location, and more about your target audience. Audience Insights is a function within the Facebook Ad Manager. You can filter your audience on the left hand side based on the following: For experimental purposes, I’m going to select some interests that I’ve used before in targeting. My goal is to learn what I can about these audiences to determine whether they are in line with my target market. It’s a beautiful thing. Get Start Because again, your goal is to connect deeply with a few people rather than vaguely with many. Agencies Developers Industries Media and publishers Partners Small businesses. And, to find more people in your targeted audience. An interior design shop in Portland? Solutions. Stick with countries where you ship to. With Facebook Audience Insights, you can see a wealth of information about the people on Facebook and who like your Facebook Page. To open up Facebook Audience Insights, select Tools and click through to audience insights. The CPC/CPM of interests can help you better manage Facebook ads cost. Facebook provides this data to advertisers so we can make better ads that resonate with our audiences. I won’t add connections since that will make the audience smaller. But for your online business, this can tell you where to sell. Facebook Analytics. This audience is also much more likely to use Apple products, which could mean they spend more. Wednesday, January 20, 2021 at 12:00 PM UTC-05. One in particular – Facebook Audience Insights – is a favorite of the most savvy Facebook marketers everywhere. If you're running Facebook ads you should use Facebook Audience Insights. That’s some quality time spent with your computer and Facebook Audience Insights. Todd writes long-form copy people read and scroll -versus- stop and leave. This audience is far more educated than the typical Facebook user. Use this to further narrow your target audience. I’m also going to leave ages wide open. Breakdown is a way to get insights into your ad performance related to time, delivery, action, or dynamic creative element. Facebook Audience Insights gives you a ton of data on your target demographic, which will help you better target your Facebook ads. The Facebook Audience Insights allows you to gain a deeper understanding of your audience, their lifestyle, and their interests to help you create more relevant and appealing content. Facebook has barely changed it since it was first released, other than taking some functionality away due to privacy concerns. It provides aggregate information about people who’ve liked your Page (and Facebook users in general) to enable you to create more meaningful relationships with your audience on Facebook through conversations and posts. Creator Studio lets creators and publishers manage posts, insights and messages from all of your Facebook Pages in one place. Create different ads for large locations and more localized ones. Audience Insights is a tool that helps you learn more about an audience compared to the general Facebook population. Auto. This breakdownBreakdown is a way to get insights into your ad performance related to time, delivery, action, or dynamic creative element. The Facebook audience insights link can also be of help. At the right time. The “Advanced” section allows you to view even more precise details about your chosen demographic. The Facebook audience insights tool showed me the pages that are obviously jewelry and beauty brands. That said, there’s still some gold nuggets that can be found here. As you gain more insights, you might very well return to them. Everything you see on the right will adjust based on what you do on the left. Which group of people do you target? How about… Language, Relationship Status, Education, Job Titles, and Market Segments? But I’ll want to filter my audience to something I might target. Rather than 70% nationally, women now show up at 62% in Seattle. Don’t worry. Facebook Audience Insights is a social media marketer's dream come true. The only analytics tool built on insights from Facebook’s 2 billion person community. Access Audience Insights. Try it today! Facebook Audience Insights can definitely help you in quantitative aspects. We use cookies to ensure that we give you the best experience on our website. On the left (if you are using Facebook in English), you will see a column where you can create your own customized audience and set it by location, age, gender, interests, pages and more, here’s an explanation: Location. Click through a load of pages, investigating and noting what these businesses are doing. The only analytics tool built on insights from Facebook’s 2 billion person community. Select an age range that matches with your research and audience personas. Facebook for Developers. Agency hub. Note the Demographics tab highlighted. The Power of Facebook Audience Insights. Even if you’re not running Facebook ads, you can get extremely valuable information on your fans and the people who interact with your page. After analyzing hundreds of social media queries the major of campaign failure is bad research in Facebook ads research. For me, Audience Insights is the most important tool on Facebook. In your Audience Insights, you can see your follower breakdown by city, county, age, and gender. Certification. Audience Insights. Do you love fashion, beauty, sports, health, wellness, or are you more of a lifestyle gal like me? Facebook Audience Insights gives you access into four distinct views of the Facebook users you’ve chosen in the audience settings. Telepathy (try it, I did). Facebook Audience Insights (FAI) shows you aggregate information for three groups: People connected to your Page; People in your Custom Audience; People on Facebook; This will help you create more meaningful content. My default view is everyone on Facebook in the United States. We can narrow them down by: Location; Age; Gender; Education level; Relationship status; Life events; Unique interests; Behaviors; Yet, every week I speak with advertisers who select generic audiences and end up wasting their advertising money. I’m going with Social Media Examiner (there are two of them, but one is 300k+ people). Let’s look at countries, but in order of the highest population rather than affinity…. October 16, 2020 by Jon Loomer - 48 Comments. The Facebook Audience Insights tool provides access to highly valuable demographic and behavioural data, enabling you to learn more about your audience and potential audience, using information they have provided themselves to Facebook. Even more telling, notice the effect on Relationship Status, Education, and Age. Get access to this 20-video series that teaches the important factors that impact your ad success. Online Event So you can say, show, and share the right things. With the right content. Here ya go. Insights data for the online_followersmetric is only available for the last 30 days. Erfahre mit dem Audience Insights-Tool mehr über deine Facebook-Zielgruppe. The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience. Solutions. Filter Your Audience. Nice job. If so, you’re all set to create and run an ad for them. Audience Insights Facebook vous procure un ensemble d’informations concernant deux groupes de personnes : les personnes connectées à votre Page et les personnes sur Facebook. Tech. There’s a lot going on here. Meaning, are you currently a Facebook ‘business user’ ? Manage all your digital ad campaigns from a single dashboard with Hootsuite Ads. Now learn what they already like. While it does not show you information about people who saw or engaged with … Since Facebook has such a gigantic user-base (around 2.45 billion in 2019), the tool has no trouble finding the right people for your business. Agencies Developers Industries Media and publishers Partners Small businesses. Have you experimented with Audience Insights? Go wild. But, the things I learned from it gave me ideas of other interests to try. As you can see, my target audience (in blue) has a higher concentration than the general Facebook population (in gray) of ages 25-54. Then under the " Plan " column, choose " Audience Insights." Look, Audience Insights is a relic. It will also track the performance for each ad campaign. Audience Insights on Facebook 1. Présentation des données démographiques . Include countries worldwide. It’s a tool to better understand your Facebook audience. But they’re not all created equal!. or email custom audiencesA customer list custom audience is created by uploading a customer list that Facebook matches with users so you can target them with ads.. You can’t even break down lookalike audiences. Then, find Facebook Audience Insights within the Facebook Ads Manager. What if there was actual data for relevance and affinity? I also went in and broke down the following interests based on the page likes info: I then went in and broke down my own page under connections. Facebook Insights est un outil dédié entre autres à l’analyse de la portée organique. Além disso, viu como identificar o seu público-alvo e atingir a sua audiência em cheio. Deseleziona come luogo gli Stati Uniti, inserisci Basilicata e Calabria e poi imposta ad esempio come interessi rafting ed avventura. Facebook Interests Audience. Use the Save and Save As (under the More menu) options to mix and match your settings. Holiday season insights. First, it’s clear that the Social Media Examiner interest is solid and something I should experiment with. Drill down using the drop downs. Neste curso, você aprenderá a ler e entender as informações disponíveis na ferramenta Audience Insights. Or type in anything. Audience Insights combines relationship status and location to tell you about the types of people interested in your business. And maybe where shipping costs are reasonable. As a result, I’m going to remove all countries so that I can get a sense of what countries these people are from. Fuel your marketing strategy with powerful consumer and advertising insights based on more than 2 billion people. Learn how people behave on Facebook, and the devices they do this with. This is the place. Neste artigo, você aprendeu tudo sobre ela, descobrindo por que é tão importante e as suas principais funcionalidades. Facebook will first prompt you to choose from “Everyone on Facebook” or “People connected to your page.” This is just a starting point. It allows us to analyze all Facebook users and find unique and very specific interests that we didn’t know even existed. How to get to Facebook Audience Insights To access Facebook Audience Insights, click on the main menu in the top left anywhere inside the Facebook Ads Manager. Building audiences are filtering by demographics, locations, interests, page connections and partner categories. We built Audience Insights with privacy in mind. ADCostly provides Facebook audience insights , and you can easily obtains audience size, average CPM, CPC, and keyword difficulty. He likes that. You need to pick something of a reasonable size or you won’t get results. Time to behave like Sherlock Holmes once again. … View all industries. Facebook for Developers. Messenger Developers. Facebook will first prompt you to choose from “Everyone on Facebook” or “People connected to your page.” This is just a starting point. Relationships. O Audience Insights do Facebook é uma ferramenta gratuita e revolucionária. Within your ad set, you can further narrow targeting by adding a connection to a page, app, or event that you control. So you can tell your boss, “it’s working!”, So she-or-he can tell you—”great, you can keep your job.”. Now, let’s go through each of the four categories…, View the composition of your audience based on age and gender…. The page with the highest infinity score tells me that 89.3k of people on this page are actively engaging every month with 50.9k of them are audiences of the interest “my name necklace”. Why Facebook Audience Insights Matters. Entertainment. This will help you gain insights based on your Facebook advertising strategy. Starts in about 5 hours. Facebook Audience Insights is a great tool that will help you reach your target audience. Start broad, go narrow. Learn the basics of this powerful tool in this FREE video series. First, find Audience Insights under Analyze and Report in your Business Tools menu. Select an Existing custom audience from the drop-down list or create a New custom audience. You can close this out. Brands are looking to partner with Influencers who have an audience that aligns with their target demographic. Pat on the back—you’ve identified your Facebook target audience. Schedule one-on-one time with one of our marketing experts Jon, Andrew or JR. Join more than 100,000 marketers and subscribe to my mailing list to keep pace in the world of Facebook advertising! Most people waste their cash on Facebook advertising and lesser … After getting into Audience Insights dashboard you will have to choose your audience from two options. But wait, there’s more. Audience Insights. Mit den interaktiven Zielgruppen-Insights erhältst du Einblicke in das Verbraucherverhalten … Facebook Audience Insights gives you aggregate information about two groups of people—people connected to your Page and people on Facebook—so you can create content that resonates and easily find more people like the ones in your current audience. This is just a starting point. Let’s start with the frequencyCalculated as (Impressions/Reach), Frequency is a Facebook ads metric that measures the average number of times users have seen your ad. Cooking. A customer list custom audience is created by uploading a customer list that Facebook matches with users so you can target them with ads. Want to know what Facebook pages are connecting with your audience? WARNING: We have detected that you currently have Javascript disabled. This website requires the use of Javascript, for the best possible viewing experience we highly recommend that you enable Javascript via your browser's options. These pages can provide some good intel on potential interests to try in targeting. But we can also break it down in order by page…, There I am again! © 2021 Hootsuite Inc. All Rights Reserved. Facebook Audience Insights is a part of the various tools Facebook offers to do audience research. Facebook Audience Insights is a free tool within Facebook Ads Manager which helps advertisers analyze their audiences. …and for those local coffeehouse patrons, it’s the iPhone. Agency hub. But how do you know you’re reaching the right people? The greatest thing about Facebook advertising is the ability to reach super-specific audiences. No problem, leave these blank for now. You can then create ads to show to that audience. Selling services online? What is Facebook Audience Insights? Aggregated, anonymous data gives you a more complete picture of the people interested in and already using your business. Developing KPIs will certainly help you achieve your social media goals. You can find it by clicking the drop down menu under “Tools.” The Audience Insights Tool will help you segment your defined “seed” audience based on different preferences and demographic details. The lifetime pages liked seems insanely low, though it’s also irrelevant these days. Of course, these are just suggestions by Facebook. In all of these cases, it was due to privacy concerns. However, having products or services that would potentially appeal to this audience sometimes isn’t enough to make the marketing magic happen. So, if catching up with your potential customers on Facebook is an issues, using this tool will solve all the problems. Success stories How do businesses grow with Facebook Analytics? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising. Facebook Audience Insights te brinda información global sobre dos grupos de personas (uno de personas conectadas a tu página y otro compuesto de personas en Facebook) para que puedas crear contenido que capte su atención y puedas buscar fácilmente personas parecidas a las de tu público actual. I first used Audience Insights in 2014. Notice the the primary devices your different audiences use. For age, got to be 18 years or older. That’s really disappointing since that was one of the most valuable use cases of this tool. “The Pages that are the most likely to be relevant to your audiences based on affinity, Page size, and the number of people in your audience who already like that Page.”, “How likely your audience is to like a given page compared to everyone on Facebook.”. Explore the latest audience insights on consumer interests and behaviours,, online and offline, with Facebook IQ People Insights audiences. Not all of them will. Set your target audience. Use these Page Likes to refine your audience: See what pages’ names have an impact. Facebook will first prompt you to choose from “Everyone on Facebook” or “People connected to your page.”. As you show your ad to a smaller audience, your ROI can still climb. It’s a tool to better understand your Facebook audience. There’s a lot going on here. Do you have your business set up on Facebook? Create highly targeted ads for different segments of your audience. Vous pouvez donc créer du contenu pertinent et trouver plus facilement des personnes similaires à celles de votre audience actuelle. Fuel your marketing strategy with powerful consumer and advertising insights based on more than 2 billion people. Assim, é possível criar conteúdo que repercuta e encontre facilmente mais pessoas como as do seu público atual. While it does not show you information about people who saw or engaged with your posts, it shows much more information about your fans. Yet, there are still some valuable insights to be found. See the general interests of your coffeehouse patrons. Finally, let’s take a look at this audience’s activity on Facebook, compared to the average user. Interestingly, this audience is much more desktop-heavy than the typical Facebook user. Explore the cities and languages, too, by clicking on those sub-tabs. Audience Insights is a function within the Facebook Ad Manager. My target audience is more likely to be married than the general Facebook population. Explore the latest audience insights on consumer interests and behaviors, through online and off with Facebook IQ People Insights Audiences. One of the big reasons why marketers love Facebook Audience Insights is its ability to connect with super-specific groups of people. It was designed as a tool for targeting Facebook ads, but it also provides a treasure trove of data on your current audience, target market and competitors' customer bases. You need more detailed insights like job titles, hobbies, and relationship status. Facebook Audience Insights, used wisely, helps you connect your brand directly to your customers. Is that ok. People-first analytics Get to know the people who care about your business. You can no longer break down audiences closer to you like website custom audiencesA website custom audience matches people who visit your website with people on Facebook. In this post, we’re going to walk through a tour of Audience Insights: What you can do, what you can’t, and how you can apply what you learn. Facebook is one channel to interact with your audience. And the 35 ads clicked during the past 30 days is kind of funny, considering most people will swear they don’t click ads. It’s been around since 2014. That’s the thinking behind Facebook Audience Insights, a new tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more. And what languages to focus on. Audience Insights is different from Page Insights because it looks at trends about your current or potential customers across Facebook, whereas Page Insights looks at the interactions with your Page (i.e., likes, comments and shares). Affinity is “how likely your audience is to like a given page compared to everyone on Facebook.”. Pick your vertical. Looking at the top 10 categories, that’s what people sitting and sipping in your coffee venue care about. Page Insights measures how many people like your Facebook Page, while Audience Insights is based on the number of people connected to your Page that have logged in to Facebook in the past month. Donuts. You need to dig deeper than knowing just age and gender of your followers.