Start by introducing yourself briefly: "Hi, [NAME], this is Bill from [COMPANY NAME].". Here's some general guidance for cold calling: Remember that rejection is an illusion. One good way to strike up a conversation is by mentioning relevant recent activity at the prospects company. Is this an OK time to chat for a second? Thank you. I wanted to ask you if you know anyone else currently looking for a new property who I might be able to help in the same way? This includes how you say things as well as what you say. Most of them even say the transition was easier than anticipated. Ive been living in the [LOCATION] area for over 20 years and love my town. Listen back to your calls and watch out for where you can do better. Therefore, if the loan originator is not very experienced, they may fumble for words. No worries at all and no rush. The two minutes it takes to make an informed decision is usually worth it. Please go ahead., You: Throughout these years, we have created a [insert your solution]. Here is a classic script that works for any call (via MarketMeGood): You: [Your name] here from [company name]. Loan officer scripts are necessary in many scenarios. You can reach me at [phone number]. Hello, this is [your name] from [your company]., The reason for my call today is that we work with [type of business] in [industry]. Download these customizable cold calling scripts to convert more conversations into qualified leads, Benefit from a visual and fully-customizable sales CRM for teams of all sizes, Create and send best-in-class marketing emails with Pipedrive, Connect Pipedrive to 250+ services and tools with an easy one-click installation, Compare Pipedrives offering with similar products and see which CRM is right for you, Learn how Pipedrive helped these companies grow their business and become success stories, Discover how Pipedrive helps different industries systematically increase their revenue, Learn how Pipedrive helps different roles across the organization improve their performance, Browse through our blog for expert advice from sales pros, step-by-step guides and how-to articles, Use the Pipedrive community to help others and get advice from fellow Pipedrivers, Level up your CRM and sales skills with our Pipedrive academy, featuring courses, tutorials and more, Get help setting up and customizing your account using our comprehensive help center, Join Pipedrive's channel program designed to power you with resources and tools for success, Easily build integrations with our API and reach over 90k companies in the Pipedrive Marketplace, Part 1: B2B cold calling scripts to generate high-value appointments, Part 2: SaaS cold calling scripts for new user acquisition, Part 3: Real estate industry cold calling scripts, Part 4: Seven effective cold calling tips, Tick for more of our best how-to guides, templates and ebooks via email. From here, you can try your luck with some follow-up questions based on their response. Pipedrive is a CRM software program that assists sales teams manage and close offers. Youve also got to generate insight and follow best practices. I looked on the [COMPANY] LinkedIn page but I couldnt find your name. Each merchant cash advance will have the following features: Advance amount. Instead of assuming which profile her prospects fit into, Jessica Magoch, CEO of JPM Partners, utilizes a choose your own adventure approach. Can I schedule a call with one of our solution architects?. 4. Heres an effective response to handle this objection: I understand this may not be a top priority right now, or perhaps you dont see the value. But the timing of your cold calls is certainly a huge factor in their success. Our [product/service attribute] solution gives you the benefits of [benefit of using product/service]. Follow a proven script until you feel more comfortable and it begins to flow. Of course, its likely youre going to get a few questions here. We helped them [insert success story]. In this situation, the objective is to be forwarded to the decision-maker or at least obtain their contact information. Lets say a prospect was genuinely busy and asked you to call back. Have you considered getting a loan? But to present options is skipping ahead in the sales process and just having a conversation or meeting first before discussing options can not only be more productive, but it is an easier close and more difficult for the prospect to give an objection for. Is that something you'd like to hear more about? Several companies in [industry] are already using [solution] to help their [relevant staff] get more conversations started and meetings booked. This article is part of a larger series on Sales Management. I havent gotten the chance to reach out yet for an introduction, but I want to let you know about a special offer we are currently promoting for [time range or specific company attribute]. This isnt a full discovery call. Most importantly, theyll help you get you more real estate clients. There are several ways for CRE loan brokers to build a cold calling list. I also think that it is good that he asked a couple of qualifying questions: You are still handling SalesScripter? Which tools and solutions are you using to help you with X? Id love to show you more with a 15-minute [demo or presentation]. Here are the building blocks of a good cold calling script: Alternatively, you can mix and match the scripts shared throughout this guide. Sales Script, and rebuttals I have given below. Is this an OK time to chat for a minute? What do you say to prospects during a cold call, email, and text conversation? Our business can really help you with this [prospect pain point]. Bianca Caballero is a subject matter expert at Fit Small Business who covers Sales and Customer service topics. You may have gone as far as to present a full sales pitch or product demo where the lead expressed they were very interested. SalesScripter, LLC, 12808 Queensbury Lane #E403, Houston, TX 77024. Ill be forwarding the right profiles to our Director. Weve helped [X] people in your area take control of their [your type of financial product] solutions and we think we can do the same for you., Id like to talk for a couple of minutes to see if youll benefit from a longer consultation soon., Hi [prospect], my name is [your name], and Im calling on behalf of [your company]. In fact, Im free [two times/dates]. Here are some industry-specific examples of cold calling done right that will help you land more clients. Cold calls are all about taking control in the beginning. Why Use Pipedrive Telemarketing Script For Business Loans. Start off by saying Hi, [NAME], in a warm and welcoming tone, then proceed directly to Step 2. It also forces a quick yes or no response. Tell them why you're calling. It seemed like the salesperson was more focused on selling the product and I think it could have been better to just sell the conversation or meeting. This statement connects the reason you're calling with why they should care. Also, analyze the quality of your open-ended questions. Here, Eric Quanstrom, CMO of KiteDesk, provides the perfect script to use when reaching out: Hi [NAME].My name is Eric from KiteDesk, and the reason Im calling is that I noticed you were hiring new SDRs from [NAME OF JOB SITE]. If they still insist on the email, thank them for their time and send it away. Download our free sales script templates and customize them to move leads through your sales process more efficiently. There are a lot of ways to make that value proposition stronger but I think it is good that he starts out the call with some sort of value proposition. This script is at the heart of our sales strategy - our SDRs use it every day to prospect successfully and book meetings with clients. This little script can help quickly find the right person (via Eventual Millionaire): Hello, I was hoping you might be able to help me out here, Im looking to connect with the person in your department who manages [target process]. First of all, a script allows you to structure a conversation based on sales best practices. Hi, [first name], Ive gone through your loan options and done a total cost analysis of your potential costs and savings. This reads just like a cold email. This outbound customer service call script does just that as a method for getting your foot in the door with the contact. Excellent. Excellent, thats great to hear! If you have just minutes, I can quickly show you how we can help., Prospect: Yes, I think I have two minutes. information on the dialer. In the meantime, feel free to reach out if you have any questions or concerns. [Happy with current provider] Im not looking to change your mind about a purchase decision. I was hoping to speak with [decision maker]. First, set yourself some personal goals. Stay on the line when it matters most with Pipedrives updated Caller feature. Save the small talk for your follow-up calls after youve already built the relationship. The reason for my call is this. We found that sales calls lasting over five minutes most often occur 3:00 to 5:00 PM on Tuesdays and Thursdays. Did you like it there?, I saw that you went to [your university], too! Fit Small Business content and reviews are editorially independent. I was browsing the web this afternoon and I noticed youve got your business premises up for a private sale. For newer loan officers, a script provides a solid basis to build on until they gain the experience to be spontaneous effectively. My name is [your name] from [your company]., (Say where you got their contact information or valid reason for calling), What type of [your type of financial product] solutions do you currently use? Its short, gets to the point and tells the prospect exactly what to do next. Its a great area with a lot of interest at the moment and the properties are selling for fantastic prices. Id like to get us moving to the next stage in the process. Telephone Authorization for Bank Debit. Josh Friend, CEO of mortgage CRM solution provider Insellerate, says lenders saw record volume and more leads than they could even handle. Use a cold call script like the following to speed up the relationship-building process: Hi [NAME], its James here calling from Pipedrive. A loan officer script is a written plan for what to say during common loan discussion scenarios. Do you have time on [two times/dates]?, Hi [prospect], its [your name] from [your company], I noticed you [read our content/had great results using our platform] and wondered if I could ask a quick favor?, Do you know of anyone else in [target industry] who would see great results from using our platform? See more ideas about business funding, business loans, unsecured loans. Research about the prospects: Of course, just because your prospect doesnt immediately hang up doesnt mean they are interested in listening to your offer. Would this be of interest? Great. To get around this, ask the same questions youd ask after a yes when you hear no. In other words, qualifying questions can also be used as objection handling questions. Remember, its okay to have a little fun with your scripts and add a human element. Are you free early next week so I can highlight the [features or services] to see if its a good fit? The reason I'm calling is to get some time on your calendar. Diving right in demonstrates that you're a professional. Even though the lead might not be aware of the salespersons brand, a good cold call is made to someone who is likely to have an interest in or benefit from the product specifically a lead who fits the reps ideal buyer persona. In this example script, youre telling a story: Hi [NAME], this is James from Exploration Homes. Industry-related words. In this article, were focusing on cold calling through telemarketing, but cold calls can also refer to in-person contact visits. If youd like to learn more, call me at [your number]. Always try to call by the business owner's name. Hi, [first name], I hope youve been enjoying your new home since we closed on your mortgage. These scripts are particularly suited to account-based marketing efforts. This script from Bob Bentz, President of ATS Mobile and Purplegator, is a voicemail to leave when this happens. I look forward to hearing from you. We can even show you how you can see email and contact info displayed, instantly. Finally, get to the close. There are various signals that may show a prospect or target account have a need for what you offer, such as a new hire for a specific role. Please give me a call back at your convenience and let me know what we can do to [start or restart] the conversation. This sample sales script demonstrates this perfectly: Hi [NAME], this is James from Exploration Homes. Objection Handling When in doubt, suggest they speak to Mike, your mutual contact, for more information. Im reaching out to discuss how our solutions can help your business., Prospect: Umm. We have industry experts and influencers on our team. For example: "I noticed that you are using ABC product from (competing company name). We compared dozens of call Sign up to receive more well-researched sales articles and topics in your inbox, personalized for you. It gauges a reps skills, allows them to practice real-life scenarios, and identifies areas for improvement. A script provides structure for the conversation, but it can be flexible and allow for spontaneity and the human element. The next step is to lead into your usual cold calling script. (I ask them qualifying questions so I know what to present. Booking a follow-up sales call is one of the best outcomes for a cold call since it demonstrates interest and an initial commitment from your prospect. This is [prospect]. Reflect on your call and figure out what you can do better next time. I think the biggest area for improvement in this cold call example for lending services is the sales process that the salesperson was trying to go through. Notice I didn't say, Hi, [NAME], how are you today? because it gives your prospect a chance to jump in and disrupt your flow. Factor rate. Salesforce Essentials is an affordable CRM for small businesses that allows you to capture lead information in one place, fostering robust collaboration and organizing prospect information. No worries at all. Heres how to proceed (via Salesmate): Contact: Its him, how can I help?You: Im reaching out to all the major small businesses to offer our solution. With your permission, I was hoping to ask you a few questions and see if there is anything we are doing that you could benefit from.. As a new agent with a specialization in the local market, if I could find suitable buyers for your home in the next 30 days, would you be open to meeting with me? Hi, [first name], I have great news for you. Excellent. (If yes.)There are two ways companies work with us. Make a connection and tailor your delivery. But with the right script, you can still get them to engage (via Pipedrive): Prospect: I dont really have time to talk right now, You: I understand this may not be a top priority right now, or perhaps you dont see the value., Several people have said the same, but once we had a brief discussion they were thrilled to learn more. No worries. Acknowledge the fact that theyve said they dont have time, but aim to get an appointment in the diary. The following are several telephone scripts* to use for sales-related duties such as x-dating, lead-generation, and qualification. Combine these cold calling script examples with the right software tools to yield a more organized and productive sales operation. Show them you have something valuable thats worth their time. Does that sound like you?, Sounds like our product can help you and your organization achieve the cost savings and agility you need. The effectiveness of their presentation will then hinge on their experience. When you call high-level execs, youre more likely to get through to a gatekeeperan assistant who handles admin. Keywords and ideas should be highlighted, that would leave the essentials in the prospect's subconscious, translating their desire and interest into verbal or gestured . In our last blog, we covered the basic scripting. If you accept a request for a callback, you probably wont hear from your prospect again. I truly believe I can help you find your ideal home as quickly as possible. Find Startup Costs Research Your Market Get experience: the more calls you make, the more patterns youll notice in each objection. 2. According to research conducted by InsightSquared, the best time to make cold calls is between 10 AM and 4 PM: While research like this is useful, each industry will be different. FILE TO DOWNLOAD OR INTEGRATE Outbound Sales Call Script Templates Download as PDF Download as Word Doc Download as Google Doc 1. The homeowner on the other side of the phone knows exactly what the call is about. With this insight, you can steer the conversation and demonstrate how you can help them based on their specific challenges and needs. Your telemarketing script should have enough room for questions to understand the pain points of customers and establish a relevant need for your products and services. Here, youre acknowledging their time is valuable while explaining the next step takes only a little investment. We hope this cold call example for lending services helps give you ideas for how to improve your own sales efforts! That said, theres much more to this type of outreach than simply picking up the phone and calling a prospect. But if he shifts to selling the meeting, he can get around this objection because there can still be a reason to meet even if I am not needing today the product that he is selling. Have you thought about using [your product type] as a solution?. We can either help them find salespeople for a percentage of the base salary, or help them train new salespeople with our online, on-demand, virtual sales training programs that teach them how to take prospects from curious to client. In a few sentences, tell them who you are, pique their interest, and try to ask a question that can't be answered with a yes or no. This allows you to iterate your scripts for better and better results. Ready, set: Time to call. 3. Can I talk to the right person?, Receiver: Yes. Just like any sales skill, youre not going to become a cold-calling master overnight. Of course, feel free to contact me if you have any questions or your readiness changes. Your script should include these elements: An introduction. Compile & organize the information you discover in your outbound sales calls with a robust CRM like Salesforce Essentials. These days, a multi-channel approach can help you build familiarity and turn a cold call into a warm call which will eventually become a prospect who moves through your sales funnel. May I have six minutes of your time to talk about [topic]?, (Talk about how much money you can save them or make them, examples of others you have helped, and FAQs), [Prospect], I see Ive hit my six-minute limit. I wanted to follow up on the voicemail I sent last week. Make sure to use the right language for these key points. The MCA is based on your business's cash flow and not your business history or credit score. If youre reaching out to senior decision-makers, then its likely theyre creating content of their own. (844) 493-6249 Log In Plan & Start Business Planning Take the first steps toward turning your idea into a business. Awesome, thatll work too. I expect we could get similar results for your company., Im hoping we can talk for a couple of minutes to decide if youll benefit from a longer meeting or call in the future., Hello [prospect]. This is clever, as it elicits a micro-yes from the prospect early in the call. Go through your usual process. Phone sales, like other professional skills, require development. The answer: Tell them that a mutual connection suggested you speak to them. Sometimes, youre not sure who you need to contact at a company. Start by identifying your best users. If possible, its always a good idea to do some research before your call. Your data is processed according to our privacy notice. Recent changes in employment (new role or promotion), Education, volunteering and where they live, Take the time to identify your biggest opportunities, Look for the content they create and engage with it, Share, add comments and get involved in their conversations on social, Make calls between 9 AM and 11 AM each day, Make 30 calls each session before getting up, Reward yourself with coffee or a quick browse of your social feeds once youve hit your number, Use a close that asks for a lower investment (30-minute call vs. in-person meeting), Response rates are optimum at around 10 AM, Theres a clear drop-off in the afternoon, Leads are less alert to sales calls after 5 PM.