I never watch commercials or ads. I think its funny imaging these losers making 6-7+ figures/yr patting themselves on the back for paying a black actor (probably less than they used to pay whites) to be in their boring commercials as if that can assuage their guilt. No, America is not racist. Below, they share their best tips for doing so. To many people, white males have become the very symbol of privilege. I live in Saint Louis. Sir, step away from the bandwagon, and slowly back away!, said the advertising police to the insincere advertiser. Sorry, but the black guy in the star wars wasn't such a good actor. African American families living in 2 million dollar, mid-century modern mountain homes, driving 60K cars. White kids, really all American kids regardless of race, are being Blacked/Africanized we can easily see. I change the tv when a commercial comes on. I had commented a while back, stating that it was something that weve noticed increasing over the past several years. Remember, brands and advertisers: its not diverse or inclusive if it doesnt include everybody. But, neither are other labels in society. Nissan had an ad last year that I found annoying in great part because it had an unmistakably white boy call a black woman mom, but also seemed to be advocating the idea that women are all poor drivers. In answer to your question, its both. Buick It looks like the Garcias got a new car I cry for the state of America these days because as previously posted, I date back to much better days. I suggested it as further reading for all. And getting worse by the day. We know the key is authenticity. A Diversity Report for the Advertising/Marketing Industry (2021) November 16, 2021. Every other commercial shows father/daughter interaction. Advertisers are 'trying too hard' to demonstrate diversity | Daily Mail Online Channel 4 YouGov poll looked at representation of BAME and LGBT communities Broadcaster claims that brands are. and the buffoon, always a white guy, UNLESS the actors are ALL of color, then a buffoon would be allowed. Dont worry about being politically correct. Good lord its so offensive. Be careful when reading that research study. Last thing the diversity officer in major companies that must approve all advertising is root of the problem. And luxury car commercials. if anyone wants the stats on these, just ask ..I dont come here often, but will try to check it out when I can, I get what youre saying, Dan, and the stats do back you up. They are proud of this daring but appropriate decision. And I am married to a black woman, so its not like I am against it, but it has gotten way past ridiculous at this point. Reparations?..one strong advocate called for 13 Trillion dollars, $300 K per..if only this country could print that much money and get away with it!.and, when i talk with my friends, we all agree, something has to be done..at this point, as an individual, i can only do what i can, and really, there is a lot i can do. Interesting observations, Linda. The latest example that has gotten under my skin is the coverage of the US Open tennis tournament. Slavery is the original sin of Americans founding, and we are paying for it over and over again, from the Civil War to affirmative action and now to the over-representation of blacks in TV and print ads. I just finished a rather long article about the Frankford School and their agendas. It requires focus and a deep, longstanding commitment. Walt is rolling in his grave.. And he is presented as stupid, while the shorter dark-haired skinny nerd is the good guy. Now are the monoliths totally responsible for all of this? One of the best ways to portray diversity in your marketing is to use real customers and . What youre seeing in many of these ads that are pushing the black person/actor to the forefront are the writers and directors who are predominantly black. I resisted Facebook for years and opened up an account only when I had a small business and wanted to advertise to my community. What have we allowed the wicked and perverse among us to do to our poor boys? Email Insider Summit April 19 - 22, 2023, Hilton Head Outfront Forum April 26, 2023, NYC Search and Performance Insider Summit May 7 - 10, 2023, Charleston Now some black people say that fast food companies target them to make them obese and unhealthy and its racist that 70% of fast food ads have black person because it causes obesity among black people. Which is just sick, because the attack on white, Christian culture and values is pretty obvious at this point. Predictably, no one commented. Of course they didnt. https://en.wikipedia.org/wiki/Man LEARN MORE: 7 Ways to Support Diversity Marketing with Video . Its almost as if, as you say, studies like these are meant to shape reality rather than reflect it. Everyone and anyone can use a public library free internet, job searches, self-education are all to be had there. Omg, I just watched TV for an hour and there wasnt 1 white younger female at all. Id also like to note that DuckDuckGo is now following Googles lead in censoring and suppressing information that its owners dont like. Occasionally there is a tan or brown-skinned person thrown in there. In fact, you hardly see boys at all in commercials now. With respect to simple gender, 90%+ of print and television ads for gyms and exercise equipment feature women. But theyd still need to scroll down and will see white fathers along with obligatory POC. Probably just ignore it as a bunch of racists. I think everyone is a little sick of that. As others have posted, advertising is but a cog in the machinery. Now I cant tune out. What if someone came out with the All White Network? Always appreciate your thoughtful comments. Personally, Im singling out these advertisers who are ignoring white America by falsely showing more gay & transgender people in a much larger percentage of America than it really it. can allow opinions they agree with but refuse/censor conservative opinions & perspectives they DONT agree with. Fake green and inclusion narratives? They see friends and relatives dropping dead from the Jonestown jab and wonder why. Its going to have an impact on how people vote. When whites came to America the Indians had slaves, they killed other tribes and made slaves of the women and the young. I have a theory: Yes it is the Democrats doing this because all white people are racist. Not true. I know you are being sarcastic, but anyone who WOULD believe this is simply not living in reality. Also almost never see Asians either. Last June, members of the advocacy group Three's a Crowd (TAC) sought to actionably reduce systemic racism and create equity in advertising with the "In for 13" initiative, a three-year promise. (Ok, so sue me or yell at me, Im too old to care.). All combos you can think of. And lets not forget its also the guns fault. Being Enterprising and working to create as much legitimate value as possible for self-sufficiency and to benefit as many others as possible. The lgbtg is nothing but a cult and BLM is a terrorist group. Having said all of that, I would be very hesitant to point that out to Delta for concerns about being labeled as a racist. Expertise from Forbes Councils members, operated under license. Nowadays, however, a lot of this women-and-minorities-everywhere-at-the-exclusion-of-white-males is over-the-top pandering at best. Someone should research who is actually creating these ads! On YouTube Ive got the remote ready as soon as they say I can skip ads and usually have the sound down and am looking away at my laptop until its over, but still. The roles have changed and girls no longer need to be saved. So much for learning from one another through healthy dialogue and debate. Then again, we live in an age of extremes the very rich, the very poor and a rapidly shrinking middle. :p. Scratch Duck Duck Go. Its getting tiring seeing everyone and everything become obsessed with skin color, gender, gender identity, etc. Yes, the black family camping out in a tent in their back yard and cooking Smores together gave me a laugh, too. Where are the Asians? BLM will NEVER BE SATISFIED. Exactly everything Ive been thinking and seeing too. Anti-Aryan Im guessing. Todays Madison Avenue seems almost as preoccupied with social engineering as Hollywood. Sorry it does not even out to put mostly blacks in front of the camera while keeping the behind the camera jobs for whites Except for a few superstar talents, people in front of the camera make less long term and have short careers compared to people behind it. https://en.wikipedia.org/wiki/Sister I have no interest in tracking or counting these things, but when advertisers shove it in our faces to this extent, its impossible not to notice. And I certainly find it curious how everything has exploded all at once. I see youve done your research. Brave white men fight and win wars defending freedoms but the woke in hollywood abuses that freedom and shuts them out and replaces them with blacks and asians. I dont feel guilty. Because of course, white men are the only ones who ever mansplain. The ANA asks you to accept cookies for performance, social media and advertising purposes. I have noticed such a drastic change in the demographics of television commercials. Could it be the NHL is overwhelmingly white because of demographics, history, and lifestyle choices in large part? These days, we are all seeing a hell of a lot of propaganda. Multiracial images have long been used by advertisers, but the current version exploded onto billboards and magazine ads in the late 1980s, when United Colors of Bennetton ads . Lets face it, were in a culture war and race is its beating heart. Because all they want is welfare. Or provide up to five specific focuses on diversity and do a Twitter poll or a poll via social asking peoplereal peoplewhat matters to them. By comparison there are aprox 4 featuring white male black female. Im fine with showing mixed race couples since they certainly do exist but its portrayed in far far greater percentages than exist in reality (unless Madison Avenue is trying to have life imitate art by convincing women that black men are the ideal and white men are bumbling morons). I appreciate you widening the discussion to include the very real and destructive impacts on families and societies. Most nights I could barely stand five minutes before pulling the plug. . This country is so much in the toilet right now. We need to stop allowing ourselves to be manipulated by the narrative put forth by the jackals who would divide us, and realize that the vast majority of our fellow Americans are in fact good people who are very accepting of different races and cultures. I just turn the sound down and walk out of the room. And its all so laughably obvious and transparent but were all supposed to act like it isnt happening. And the Asian mixes. As soon as they get a position of power (hiring, for example), they do exactly what actual racists do: hire their own, pick their own, empower their own. Together, these groups now account for 24.7 percent of the U.S. population, yet they do not appear in anywhere near 24.7 percent of the advertising. Different strokes for different folks, Bob, but you have to admit, the man knows the Constitution. Im thinking that we are witnessing a more subdued, diluted and pervasive approach to the impossibility of reparations everywhere, in hopes that these little tidbits may just blunt the tip of that spear. (Facebook Advertising) 10. These advertisers are scumbags and people should boycott the products that theyre promoting!! Its all such a bunch of crap because the WOKE folks have taken over. So now, some black people are using their skin color to get their way and win the ghetto lotto. The only true way to make your feelings known is to actually contact the companies directly & voicing your concerns & issues. White and not-skinny. The women in commercials, no matter what race, are a size 0 model and theyre never shown eating. Remember that 70% of the US population openly practices Christian traditions. Maybe, we should all stop buying products from any of these companies that use these tactics and the governments now need to intervene to stop this escalating further as this will cause issues, Yeah, I understand things are as bad or worse in the UK, Ian. I agree with the commenter who said Maybe use no actors, there are some out there that are well made and entertaining.. Because 75% of black women are on welfare with a bunch of kids and no father in the house. Its absurd especially given the lack of Asian American representation. And the further on the holiday season it goes, it seems only black people celebrate Thanksgiving and Christmas, oh unless they have white family or neighbors who they graciously invite over. It would be more realistic & more palatable if companies would use the actual or real percentages of interracial couples, races & genders instead of trying to make these things as absolutely above normal or actual numbers. Ive noticed it, too a conspicuous number of women replacing traditional male leads in truck commercials, super-hero movies, etc. the former Levis jeans executive who just published a book, https://www.spectator.co.uk/article/a-post-racial-world-the-last-white-man-by-mohsin-hamid-reviewed, https://apnews.com/article/nhl-sports-hockey-race-and-ethnicity-racial-injustice-1fc28e1d7db391c2bec6203fa19fda1f, https://nypost.com/2021/06/17/thieves-now-mock-the-rule-of-law-in-progressive-cities-like-san-francisco/, only the word Black is capitalized when used in a racial, ethnic, or cultural sense; not white., the woke Left shames and cancels people such as fitness instructor Jillian Michaels for not praising the morbid obesity of the musician Lizzo, https://www.dailymail.co.uk/news/article-11173211/Life-Blackout-Britain-Experts-warn-energy-rationing-winter.html, https://archive.schillerinstitute.com/fid_91-96/921_frankfurt.html, the gun violence that erupted at a Juneteenth advocacy event in Washington, DC, following Googles lead in censoring and suppressing information that its owners dont like, https://www.milleradagency.com/about/miller-crew/erik-radle/, The Daily Wire getting into the shaving razors business, 35% drop in the stock price of Netflix this week, https://www.nbcdfw.com/news/local/diversity-in-commercials/76279/, Opinion: Survey Says: Americans Are Dumber Than a Bag of Rocks,, Let's talk about forced diversity in TV commercials, Jeremy's Razors commercial takes on 'woke' Harry's and Gillette, Ad Review: Chewy's 'Chatty Pets: Joy' truly is, Yes, the Gillette Venus Pubic Hair and Skin razor ad goes (down) there, Ad Review: Schick Hydro Silk TrimStyle trimming bushes, The real reasons people hate TV commercials in 2023, White people (60-plus percent of the population) are seeing themselves erased and replaced by people of color who look, talk, and act just like them. I agree, but like you, I think the motives run deeper than mere profits. A Diversity Report for the Advertising/Marketing Industry (2020) November 17, 2020. Hardly. Whats racist is the over representation of minorities in tv now. Thats perfectly normal! . and so true, so true.. Though we havent seen much of this in the casting of the shows we watch, mostly because they are older shows, we do see this massively disproportionate diversity in commercials. Companies purporting to care about progressive values are really doing nothing more than striking a superficial pose meant to signal virtue while distracting from any companys true motive: financial gain for shareholders.. Or they have a political agenda better served by a belief there are more minorities. (See: Jeremys Razors.) If you want to know the truth about how the vast majority of blacks socially interact simply watch 5-10 episodes of The First 48. I believe youre right on the money from your refusal to use Google services all the way through to your predictions for the end of the dollar. Excellent points. So now, the police officers are going to jail for doing their jobs and the they are erecting statues to honor the wonderful THUGS that resist arrest and the thugs families are winning the ghetto lottery. Agreed, Dave. I dont own slaves and neither did any of my ancestors (poor immigrants). Im wondering what the solutions could be? Recently, the angry white critic inside me has noticed the overused casting of in-between races.where individuals are 1/4 Black, 1/4 White, 1/4 Hispanic, 1/4 mystery race. Opinions expressed are those of the author. Im tired of having all the diversity being shoved down my throat. I doubt most have a problem with people of different backgrounds being represented. I decided today to do some looking into finding out if anyone has made statements on line about this issue and came across your article. . All it is is black people getting into positions of power and choosing their own just like the racist people do (yes, there are racists in every community). 8. And honestly, when I was a child between 5-10, I fantasized about having a LITTER of KITTENS. But lets not forget that historically, advertising has always (over) cast good-looking and idealized people. Lets make it so. So why is it that when I watch TV that my family and I are force fed brainwashing adverts that portray diverse mixed race mixed sex mixed anything as the norm! It is what is behind the reparations for slavery demandswhen the truth is, since slavery was abolished in 1865, no black today has ever been a slave, their parents were never slaves, their grandparents were never slaves, and their great great grandparents were never slaves. And therefore will feel comfortable buying products from companies that support diversity. Anti racism is still racism. Yes, societys current obsession with grrl power and myriad forms of gender bending is on full display in todays advertising. It should be pretty easy to find bad reviews for companies whove broken their promises. It truly boggles the mind. All of this is was clearly agenda driven coverage. When relationship of ANY type is broken, it requires both parties to take some level of personal responsibility to make amends that genuinely last. Im proud of that, but I think the powers that be are trying to protect themselves knowing that they lead almost all white ad agencies. Apparently, these days there is "a lot of fuss over gaming "forcing diversity" and people getting upset that a character is gay, trans, etc." In a viral Twitter thread, self-described "straight white dude" gamer FightinCowboy decided to explain why this fuss is unjustified and give his opinion on why diversity in gaming is important. Its got to the point that when these adverts appear I have to censor them if my impressionable kids are watching as they think if its a TV advert it must be true. Currently the white race has been painted into a corner. If I lived in Pakistan, I wouldnt expect Christmas decorations to have equal weight with Ramadan. But lets be honest, how many families does that represent? Oh, I forgot about the talking Rice Krispie Treat giving the boy in ballet tights a pep talk. Its a phenomenon known as white replacement or white erasure, and those who champion it are the very same ones who would ridicule and call racists those who point it out. Its pure manipulation, and its done all the time with surveys and scientists (name your field) and poll numbers all for the express purpose of tricking us into throwing our weight behind whatever cause they The Powers That Be want pushed. It would seem that racism is alive and well, and Im not just talking among white people. I read with great interest everyones comments here and certainly see that I am not alone in noticing this current activity in the advertising world (not a trend as this exploded on the scene during the summer of 2020). Take care of me and keep us, as Leo Terrell (a black man) says, on the democratic plantation. That is my decision and I am very happy about it!! Anyone with healthy self-confidence does not require the culture to prop up their egos. But this points out the effort towards Social Engineering that is being made on us from all sides. America GET YOUR BACKBONE BACK AND START SAYING NO TO THESE PEOPLE!!! Take a moment to write a quick email, tweet, or Facebook post to some of these companies who are pushing this forced-diversity agenda. Its like the Southpark episode where the rebellious Goth kids say that If you want to be one of the non-conformists, all you have to do is dress just like us and listen to the same music we do. No worries, SL. But do you hear about it, unless the white person is a mass shooter? No, but they see opportunities to work with the Marxists who are also only interested in their own enhancement. All told, falsely advertising diversity ends up supporting racism. However, that does not explain why they ignore the 80% of whites that are the current and future customer of these products. Youre right, Zan. As a 73 year old white male. But one analysis that does spring to mind is this thread on Reddit in which the topic creator recorded the race of all 433 actors in Super Bowl 2022 commercials and compared the percentages to the actual U.S. population. I just happen to have two 36 axe handles right here by my desk. White, yes.