In the US, black people spend 18% of their annual income on hair care and beauty products. Unilever. I think hair relaxers will evolve and take on different forms. LOral is a conglomerate that was never really interested in the black beauty market in the first place until they created Mizani in 1991. However, American hairdressers. Calma Ritchie, the owner of XL Hair Design in Bradford. Tue 25 Feb 2020 04.32 EST Last modified on Tue 25 Feb 2020 04 . British Caribbean women today are at ease with their bodies and experiment with their looks a lot, they are not afraid to wear colorful wigs etc. Personal soap & bath products are another category where black people spend disproportionately to their US population, spending $573.6M. What are the brands that stand out today and how do they communicate their unique selling points? A huge trend in retail in the last few years has been demand for organic and clean beauty products. The dearth of trained hairdressers is also a problem for Black people working in fashion and the media. The natural hair care market is estimated to have a growth rate of 4.7% annually from 2019. Industry revenues are expected to recover to this pre-COVID high by 2022. Hmm. In 2019, the global hair care industry saw revenues of $12.9B. With sales of $13.6M, Organic Root Stimulator led the ethnic hair care market in 2014. Figure 30: Hairstyles worn within the last three years - NET, 2021. Rising awareness related to the benefits of natural hair care products is one of the key factors fueling market growth. For this to work properly, white stylists are going to have to spend time in a Black salon where theyve got a constant flow of Afro hair, said Mr. Swarry, whose studio is one of the best-known Black barber shops in northern England, and who was on an advisory board that consulted on the new standard. How much revenue do black hair brands contribute to the overall hair care market? However, they will become the fasting growing region from 2019 to 2023. Experts project that the global hair care industry will grow at a 2.55% compounded annual growth rate (CAGR) from 2021 to 2025. We get to see ourselves.. Among the many sub-sectors within this industry, color cosmetics took a hit in 2020, dropping by nearly . This woman is Agn, s Cazin is a voluble, energetic, exuberant but extremely quick-witted woman who has built her expertise in the matter thanks to her numerous experiences in the black cosmetics sector. Black American women who prefer natural hair products are the typical hair care market consumers. Industry revenues are expected to recover to this pre-COVID high by 2022. In London for example, you can go to Josh Hair to learn everything you need to know about hair styling. But exactly how much do these companies rake in each year? 16% of nail and beauty business managers are male. Then theres the Asian corner shop that lacks merchandising, customer service, nice in-store layouts and sometimes the products themselves can be expired. Detailed research and segmentation for the main products and markets. From a B2B trade show, it opened up to the public and became an event for consumers. In-depth industry statistics and market share insights of the United States Hair Care Market sector for 2020, 2021, and 2022. In 2021, the weave industry was worth $6.6B, up from $5.8B in 2020. Its Vowing to Change That. There will be new businesses that will propose new retail experiences and e-commerce will usurp traditional distribution. My 10 year old son doesnt even know what hair relaxers are when he sees old pictures of me with relaxed hair, he doesnt understand and asks why I used to have my hair like that. Industry Statistics; Campaigning for you. 15. Hair care makes up 24% of the beauty and personal care industrys revenues. ; According to Mintel, younger black women aged 18-34 are more likely to say that they use hair care products. L'Oral. I recurrently hear people saying that there are more choices in one country over the next, but thats not really true. 19. In 2021, the weave industry was worth $6.6B, up from $5.8B in 2020. From 2012-2017, the industry saw an annual average growth rate of 1.8%. Millennial naturalistas have more positive attitudes toward textured hair than all other women. African American shoppers spent 5.4% more on personal care products in 2020, which was nearly 2% greater than the national average. Here are ten more important haircare industry statistics: In 2016, the United States hair industry statistics show more than 33% of the beauty and personal care segment worldwide, with 15% of the sales focused on haircare. ORS understands that being fun, playful and speaking to everyone is the secret to selling well. However, American hairdressers knew how to use and promote the line. The salon offered hair and skin care, as well as other services catering to black women. Highlights. These same brands cant decide to suddenly stop selling at Chteau Rouge or Chteau deau because it will be a huge loss to their distribution. The immediate question was whether every trainee, regardless of race, would now have to learn to cut Black hair. The global beauty industry (comprising skin care, color cosmetics, hair care, fragrances, and personal care) has been shocked by the COVID-19 crisis. 20. Key Hospitality Industry Statistics. The global hair wigs and extensions market is expected to surpass USD 19.12 billion by 2028, growing at a CAGR of 16.06% from 2022-2028. Something's not quite right. Figure 31: Instagram post - Dove x Brother Vellies. It is an unremarkable scene, except that the junior hairdresser is white. About 57% of nail technicians are self-employed, meaning approximately 43% are in employment. 27% of black consumers say they like to try out different hairstyles. The natural hair care market is estimated to have a growth rate of 4.7% annually from 2019 . All About Wavy Perm for Long Hair and 10 Styles to Try this Season, 33 Flattering Haircuts and Hairstyles for Round Faces, 13 Boho Box Braids and Twist Styles to Give You Wanderlust Vibes, 20 Side Part Hairstyles for Every Hair Length, 20 Shades of Brown Hair and How to Pick the Best for Your Skin Tone, Is Rice Water Good for Hair Growth? Black hair care products make up the largest single group of this market. The majority of major black hair product retailers are not black-owned. Yes, France is a very hard market to break into. Plus, receive other occasional bits we think you'll enjoy, like competitions and offers. In the space of 20 years, the black hair care market has undergone a profound transformation. Scroll down to our table of contents to find the reliable black hair industry statistics youve been searching for. Its no wonder that France is 50 years behind counterparts in terms of Afro hair salons presence when theres limited access to entrepreneurship and lack of hair education and training here, The market is performing well overall because there is still a big demand, however its not doing as well as a couple years back, when there was a real frenzy from consumers who were purchasing the latest products at the height of the natural hair movement. Sometimes brands want to sell to stores directly, but a distributor is able to sell to 3000 stores, whereas a brand only to 200, so theres nothing to gain from direct selling and going against the distributor. The industry has been in recovery ever since. 6. Beauty Industry Statistics and Market Research: Global & US. According to one survey, the country has just 314 Afro hairdressing salons out of almost 45,000 registered hair and beauty salons. Shampoo is chemical, conditioner is chemical, glue used for weaves is chemical, there will always be chemical products. If you dont understand the French mentality or have a strong network of relationships here its hard to find success. Read on for some amazing stats. It is estimated that 10 000 new products are introduced to the market annually. However, the majority still show a preference for straight hair. 65% of people who worked in beauty in 2020 were self-employed (up from 57% in 2019). In some cities, merely getting an appointment can take weeks . This is potentially the new frontier in black hair care, as filling this market void can make for a very lucrative endeavor. According to data gathered by theOffice for National Statistics, there were 44,880 beauty and hairdressing businesses operating in the UK in March 2020. Detrimental effects of using chemical-based shampoos and conditioners, such as bad hair quality and rough scalp, have goaded consumers to opt for natural hair care products. In Southeast London, Monique Tomlinson oversees Peckham Palms, an Afro hair and beauty hub. "They'll be end-to-end distribution for hair products and extensions, and more black-owned beauty . Beauty industry trends for 2020 report that the industry has over a million employees. COVID Recovery; Improvements to education and training ; . 70% of black women say they now read hair product ingredient labels to avoid potentially toxic chemicals. Currently wholesale is also an issue because some wholesalers are scared to purchase products that are too specific and niche, so brands dedicated to people of color feel overlooked. Conversely, current smaller brands dedicated to women of color operating under new business models have the opportunity to include all types of women from various origins who can identify with the products. Advanced economies experience somewhat sluggish growth in 2019. What I mean is that cream relaxers that currently exist as a white lotion that reeks of sulfate wont exist anymore. 37% will only dye their hair at home. One unique global photoshoot was enough in terms of branding and no market localization was needed. Published Fri, Aug 17 2018 2:33 PM EDT Updated Fri, Aug 17 2018 3:33 PM EDT. LOral s Mizani is a good example. Low-income households make up 43.3% of the market for black hair and beauty products. 27. Its not a country of early adopters, but once youve got them hooked, they are in it for the long haul for several generations to come. Is it true that France, while it stands as the biggest market, is hard to penetrate? According to one survey, the country has just 314 Afro hairdressing salons out of almost 45,000 registered hair and beauty salons. LEEDS, England The purr of the gold clippers breaks the silence inside the Piranha Hair Studio as Qasim Sajjad teaches a lesson on how to cut Black hair. 10. Unlike at Peckham Palms, other salons sometimes turn away Black people, saying that their stylists are unequipped to serve them. "White hairdressers, nine times out of 10, don't know how to . 27. Shampoo holds the largest market share in the haircare segment and is estimated to grow to $30 billion USD by 2023 compared . 31. In 2020, the global market for web-to-print was estimated at $983.4 million. Inquiry Before Buying. Finally, the future lies in establishing educational institutions that train hairdressers in Afro hair styling. I loved Mizani when it first launched, it should have emerged as a brand leader in the market, but they did not know how to properly sell it in France as they marketed it solely as a B2B product for hair stylists. Beauty industry giants are now at a crossroad, either they will fully embrace natural hair care products or they wi. In 2018, black consumers spent $473M on hair products, which is 11.3% of sales for the $4.2B hair care industry. 35% of black people who prefer natural hair have had their hair colored once monthly or more. She knows what ingredients work for her and those that dont, so as a response hair brands that catered to black and mixed race women had to increase their quality. The future will play out in the mainstream, distribution, digital and educational spheres. At the moment, these hair relaxing brands are still finding success in Africa, but theyve definitely lost their competitive advantage in European and American markets with the boom of the natural hair movement. Before hair relaxing brands innately trusted that consumer demand would always remain high, so they barely advertised since products sold out on their own. Sales of shampoos and conditioners are the biggest contributors. Black women have significantly more positive attitudes toward textured hair than other women, including black women. And in 2020, a teenager was awarded 8,500 pounds (about $11,800) in an out-of-court settlement after being repeatedly sent home from school because of her natural hair. Now theyre everywhere, very dynamique and their natural hair care line is decent. Having a familiarity with Afro-textured hair would be an improvement.. At the moment, these hair relaxing brands are still finding success in Africa, but theyve definitely lost their competitive advantage in European and American markets with the boom of the natural hair movement. According to some estimates, black consumers spend $473M on hair products annually. 70% of black women read labels on hair care products, 26. In addition to its high-quality wigs, the company offers custom wig services and private wig . 9. Black women, a part of the natural hair community, express more preference for natural hair than black women not a part of the community. But inside the industry there is growing recognition that change is coming and is long overdue. The black-owned Fenty Beauty brand, which was founded by Rihanna, made $72M in one month. After working for two major marketing agencies, she now uses her marketing prowess to create helpful advice, tips and blogs for our audience. Hair discrimination is rooted in systemic racism, and its purpose is to preserve white spaces. Hair removal and facial treatments made up 18% of bookings each. Experts project that the US hair care market will grow at a 3.69% CAGR from 2021 to 2025. Households of low-income families make up 43.3% of the natural . Its no wonder that France is 50 years behind counterparts in terms of Afro hair salons presence when theres limited access to entrepreneurship and lack of hair education and training here. The average industry growth of independent label music production in the US from 2014 to 2019 is 2.5%. Laimar Swarry, whose father owns Piranha Hair Studio in Leeds, England, having his hair styled by Qasim Sajjad at the studio. ll have to think of new products that will fill the billion dollar void leftover from hair relaxers. This DIY self-care movement that took hold across the U.S. in the beauty and personal care industry resulted in an impressive 16% dollar growth across all channels in 2020. . The black hair industry is worth an estimated 88 million, with black women spending six times more on hair care than their white counterparts. Request for Customization. Personal care and beauty, which includes hair care, is a $518B industry in 2021. As with Marjorie Joyner, Rose Meta Morgan opened her first salon, the Rose Meta House of Beauty, albeit decades later in 1945, in New York. The state of the ethnic hair care market is this. We will use more subtil methods such as keratin, brazilian blowouts, more sophisticated flat irons. Floral designers in the US earn an estimated $13.48 per hour. Hispanic and Black women are the major investors of US personal care sales, including natural hair products and accessories. With no nationwide legal protections against hair . In 2020/21, roughly 6,600 people began an apprenticeship. Research into the black hair market has revealed significant gaps in the types of products black consumers want and need. Today, there are over 3000 black hair care brands that have popped up, that more or less do the same thing, so it has become an extremely competitive and fragmented marketplace. 14. For years, Mr. Swarry, 48, known as Barber B, has built a reputation in an industry tailored to white customers for teaching trainees of all races to cut Black hair. Its not as easy as just, Im going to learn Afro hair.. 14. During the first UK lockdown of 2020, the hair product that became most searched for in the UK was hair clippers, whose searches went up almost 700%. However, in 2021, black-owned hair care brands are becoming increasingly common. Black Pound Report 2022 highlights Multi-Ethnic spending power. In Europe, the biggest market is France then its the United Kingdom. Its no wonder that France is 50 years behind counterparts in terms of Afro hair salons presence when theres limited access to entrepreneurship and lack of hair education and training here. For example, Unilever recently acquired Sundial Brands, a portfolio of personal care companies targeted at the black hair and beauty market. A boom that can hopefully be repeated. They understood that there was something at stake in the natural hair movement, but they didnt know how to go about it properly as they used the same trite strategies. There are about 1 million hair salons currently active in the United States, providing employment opportunities for about 1.4 million people. However, many big chains of hair shops that cater to us are not Black-owned. 12. A typical UK adult spends over 400 a year (33.36 a month) on hair and beauty products and treatments. If you liked this, you might like these Get reliable advice on protecting and fine-tuning your business or charity sent straight to your inbox. Age and gender. On average, back women spend more time tending their hair than white women. 48. A few years ago, a Nielsen report in the US found that black women spend nearly nine times more than their Caucasian counterparts on hair and beauty . Design Essential is on the same wavelength as ORS and Cantu and has a strong distribution network. The global hair extension industry is expected to reach a market value of $10 billion by 2023. From 2013 to 2016, black spending on hair perms and relaxers declined by 30.8%, and hair relaxers became the smallest segment of the black hair care market in 2020. Fortunately, things are starting to change and black hair care brands can expedite this process by partnering with various hair salons. Sundial Brands, including the Madam CJ Walker styling and treatment line, launched the second-highest number of ethnic hair products from 2014 to 2016, with 20 total launches. Styling products are only 16% of the total hair care market, but black people spend 35% of their hair care budgets on styling products. The United States Hair Care Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. 41. And of course, much more. The preservation of Black-owned hair salons is deeply personal to Ms. Newton, who shaved off her chemically straightened hair to encourage her daughter to be proud of her own natural hair. Black women spend more money on products for their hair than white women. Thailand earns $81 million a year from exotic orchid export. Human hair lace-frontal wigs, bundles, frontals, and closures are available in three textures: straight, wavy, or curly. yet policies that forbid black hair . It depends on the country, but overall brands like Shea Moisture, Cantu, AS I AM, Activilong, Design essential and ORS are coming out on top. Gel manicures and eyelash extensions are two of the top beauty treatments requested by consumers - for example, there was a795% increaseon searches for Russian Lashes in 2019. Activilong is trying to clean up their ingredient list in their products to make it more natural and safe and theyve put a lot of effort towards their communications strategy. Few saw it coming and some beauty industry giants are still reeling from their market share loss: the boom of the natural hair movement has disrupted what was once a well-oiled machine in hair relaxing. was awarded 8,500 pounds (about $11,800) in an out-of-court settlement, petition last year that pushed for mandatory training in textured hair. Even if most women today have embraced their natural hair, the natural hair care sector value does not equate hair relaxers market value. In 2017, the sales value of relaxers in . Fola Kassim working on a customers hair at Peckham Palms salon in southeastern London. Each brand has its own way of selling their products successfully! 46. Incorporate elements of "fun" and self-care into wash-day rituals. 28. One client asked me Why dont. A five-year forecast of the market and noted trends. Low-income black consumers also make up 39.1% of hair and beauty spending, which is higher than middle- and high-income spending in this category. 15. Hmmm. Even as many stylists see the new industry standards as significant, others worry that the change could take customers from existing Black-owned salons. There is no question that Black communities are underserved in Britain. Masculin black hair care is also a huge market to dive into. Coronavirus and African creatives industries: Wher. Brand. There were more than46,000 hair and beauty businessesoperating in the UK in 2021, a 3% rise on the previous year. Afterwards, these distributors resell these products to stores. No such thing as bad publicity? Theyre able to relate to the natural hair women as well as the relaxed hair one, the one that wants to dye her hair red or the one that wants to keep it curly. The average hourly salary for nail technicians in the UK is 8.64, according topayscale(16k - 23k annually, depending on experience). ( Statista) The company sells products under the hair color, skincare, sun protection, make-up, perfumes, and hair care categories. We rounded up surprising facts about natural hair and how women feel and [receive textured hair. The NHAs business model is very attractive though because organisers understand the appeal of giving away hair care kit boxes, having POS advertising and promotions, merchandising, and a live concert, overall creating a fun environment that engages young people throughout the event. The US hair care sector is worth more than $83B, making it the largest hair care market in the world. The Asia Pacific region, including China, has the biggest beauty industry market share, at 46%, followed by North America at 24%, and Western Europe at 18%. (Franchise Help) Most of those employees consist of cosmetologists, barbers, and hairdressers, with more than 650,000 employees altogether back in 2014and growing. There was a point where panic reigned among the leading brands of that time because they didnt know what to do anymore since women for the most part no longer wanted their hair relaxed. The average hourly salary for hairdressers in the UK is 8.57, according topayscale(13k - 24k annually, depending on experience). So what will really make the difference for brands who successfully sold black products to women in the 80s and early 2000s, is the ability to market them as mainstream in store chains like Monoprix or Carrefour where other women of different origins can buy into the brands promises. In 2021, 93% of the nail technician workforce is female and 7% is male. The average hourly salary for hairdressers in the UK is 8.57, according to payscale (13k - 24k annually, depending on experience). An assessment of the competitive landscape and market shares for major companies. Now things have changed, as more thought goes into deciphering digital, marketing and event planning budgets by country or zone. Black Americans yearly spend 18% of their income on ethnic hair beauty products. For Nicola Oates, 39, a newly certified white hairdresser from Tamworth, a very different message was given during her training course last year. Few commercial settings are more personal and intimate than a hair salon. Unlike LOral, Indian brands like ORS put emphasis on listening to their consumers and adapting their marketing strategies if they have to in the eve of a launch if they spot a mistake. Thanks Mon-Fri, 9am-5pm, local rate & mobile friendly. Black women spend the most (9x more) on natural hair care products than non-black consumers of all genders. 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Some estimate that the global haircare market size will rise from $69 billion USD in 2016 to $87 billion USD in 2023.This article takes a closer look at the industry and presents some recent hair salon statistics.